
Restaurant Brand System
Fire Bowl Hibachi
A bold black, white, and ember-red identity for a hibachi restaurant — built around a custom flame-and-bowl mark, a stencil-cut wordmark, and a late-night menu system. The brand carries from storefront signage and floor mats straight through to social campaigns and printed letterhead, designed to feel loud, hot, and impossible to ignore.




Color Palette
0A0A0A
D7263D
F5F1E8
1F1F1F
Deliverables
Also by Black Mark
Late-Night Social Campaign
Beyond the identity, we ran a launch-week social rollout — short-form video edits, story templates, and a paid promo set built to drive foot traffic after 9pm.
"The branding hit so hard people started showing up just to see the sign in person. Our late-night covers doubled inside a month."













